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Peloton May Launch Integrated AI Platform in October
PYMNTS.comยท 2025-08-14 20:22
Core Insights - Peloton is planning to launch an integrated artificial intelligence (AI) platform along with new products as early as October [1] - The company aims to enhance its offerings by introducing an updated bike, a refreshed treadmill, and new branded peripherals [2] - Peloton is also expanding its refurbished equipment and self-assembly options [2] Product and Service Developments - The CEO announced the use of advanced technologies like AI to provide personalized coaching [2] - Peloton has opened two micro stores and plans to add eight more by the holiday season [2] - The company has launched special pricing programs for various groups including students and healthcare workers [2] Strategic Initiatives - Peloton is undergoing a transformation phase, focusing on intentional investments for future growth [3] - The company has initiated a restructuring campaign to address a significant drop in subscription numbers [3] - An online marketplace called Peloton Repowered was launched to allow members to sell used equipment [4] Community Engagement - Peloton updated its app feature called Teams, enabling larger community building and unique leaderboard goals [4] - The special pricing program introduced in May aims to make membership and purchase options more accessible [4]