Core Insights - H World Group Limited reported a strong second-quarter performance for 2025, with a 22.8% year-on-year increase in asset-light revenues, driven by hotel GMV growth, loyalty engagement, and network expansion [1][2][3] Financial Performance - Hotel turnover increased by 15.0% year-on-year to RMB 26.9 billion in Q2 2025, while total adjusted EBITDA rose 11.3% year-on-year to RMB 2.3 billion [2] - Manachise and franchise gross operating profit reached RMB 1.9 billion in Q2 2025, a 23.2% increase from the previous year, accounting for 64% of total gross operating profit [3] Strategic Developments - The company opened 595 hotels in Q2 2025, on track to meet its target of 2,300 gross openings for the full year [4] - H World Group operates a total of 12,137 hotels or 1,184,915 hotel rooms globally as of June 30, 2025 [4] Brand Performance - Hanting Hotel ranked No. 1 in HOTELS Magazine's "World's Top 50 Hotel Brands" list, with 4,401 hotels or 378,569 rooms in operation [5] - The Group's presence in the upper-midscale market increased, with over 1,500 hotels in operation, and InterCity Hotel saw a 57.1% year-on-year performance increase [6] Customer Engagement - Customer loyalty strengthened, with membership reaching 288 million as of June 30, and direct bookings through H World CRS accounted for 65.1% of total reservations, a 5.2 percentage point increase from the prior year [7] Growth Outlook - H World has a total of 2,947 hotels in the development pipeline globally and remains optimistic about long-term growth in China's travel and hospitality industry [8] Shareholder Returns - The Board of Directors declared a cash dividend of approximately US$250 million for the first half of 2025, amounting to US$0.081 per ordinary share [9]