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Why Ferrari is still betting on its EV, even as Lamborghini backs off
CNBC· 2026-03-04 14:25
Group 1: Market Demand and EV Strategy - High-end luxury sports car makers are assessing the demand for electric vehicles (EVs), with Lamborghini indicating a minimal market for electric supercars, while Ferrari is moving forward with its EV plans despite downsizing them [1][4] - The global push for electrification is challenging automakers to balance investments in EV technology with the preferences of customers who may be hesitant or uninterested in EVs [2] Group 2: Ferrari's Market Position and Sales - Ferrari sells approximately 14,000 cars annually, yet its market value surpasses that of Lamborghini's parent company, Volkswagen Group, due to the high price range of its vehicles, starting from the low hundreds of thousands to millions [3] - Ferrari has revised its expectations for EV sales to 20% of total sales, halving its previous target, while continuing to produce internal combustion vehicles, including its renowned 12-cylinder engines [4] Group 3: Analyst Insights - Analysts recognize Ferrari as one of the most successful companies in Europe, not just in the automotive sector, highlighting its overall success [4] - The strategy of Ferrari is seen as a way to hedge its bets and cater to a diverse customer demographic while maintaining its core identity centered around internal combustion engine cars [5]