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LiveOne’s (Nasdaq: LVO) Slacker Radio and Intuizi Partner to Drive Subscription Growth with AI Advanced Marketing Signals
GlobeNewswire· 2025-07-08 12:00
Core Insights - LiveOne's music streaming service, Slacker Radio, has formed a strategic partnership with Intuizi to enhance the adoption of its Plus and Premium services [1][4] - The collaboration will leverage Intuizi's large quantitative model to target potential subscribers in real-time, focusing initially on the automotive sector [2][3] Company Overview - Slacker Radio is recognized for its personalized listening experience, offering a variety of curated stations and playlists [5] - Intuizi specializes in AI-driven consumer data solutions, enabling precise audience targeting and optimized marketing strategies [6] - LiveOne operates as a creator-first platform in the music and entertainment industry, with various subsidiaries including Slacker and PodcastOne [7] Strategic Focus - The initial marketing campaigns will target the automotive sector, with plans to expand into consumer electronics and retail [3] - The partnership aims to deliver personalized upgrade messages to users at optimal times, enhancing user engagement and conversion rates [2][4] Technological Innovation - Intuizi's AI model utilizes deidentified consumer signals to execute real-time marketing strategies, representing a significant advancement in online consumer marketing [2][4] - The collaboration is expected to transform customer acquisition processes for streaming services, showcasing a data-driven approach to marketing [4]