Exchange-traded funds have an undeserved reputation. Many investors see them as an easy way out, forcing them to settle for market-matching returns rather than giving them a shot at actually beating the markets. If you like having control of your own investments, then ETFs can feel like giving up. But not every ETF aims to track the broadest measure of the stock market. If you target certain parts of the market that outperform others, then you can beat popular indexes like the S&P 500 and the Dow even if y ...