Core Insights - Portillo's has launched a new promotional offering called the BIG Burger Bundle, which includes a 1/3-pound char-broiled cheeseburger, small crinkle cut fries, and a small fountain drink for $9.99, available for a limited time [3][4]. Company Overview - Portillo's is a well-established brand that has expanded from a small hot dog trailer in Chicago to over 100 restaurants across 11 states, known for its diverse menu including Italian beef sandwiches, Chicago-style hot dogs, and char-broiled burgers [6]. - The company operates a unique experience-focused model that combines dine-in, drive-thru, takeout, and delivery services to enhance customer satisfaction [6]. Marketing Strategy - The Chief Marketing Officer of Portillo's emphasized the quality of their cheeseburger, stating it contains 33% more meat per bite compared to a typical quarter-pound burger, positioning it as a standout item on their menu [4]. - Portillo's encourages customer engagement through its loyalty program, Portillo's Perks, which allows guests to earn rewards and access exclusive offers [7].