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Everyday people take centre stage in JET’s ‘Keep On Moving’ 2025 campaign
Retail Times· 2025-10-14 08:34
Core Insights - JET is launching its 2025 advertising campaign titled 'JET Carousel' as part of its ongoing 'Keep on Moving' series, emphasizing community and human connection [1][4] - The campaign features a theatre-inspired rotating set designed by real set designers, highlighting JET's commitment to people and services [2] - The film showcases relatable human moments at JET forecourts, concluding with the tagline 'For every journey, there's a JET' [3] Campaign Details - The campaign will run for four weeks across various platforms, including Video on Demand (VOD) and social media channels such as Instagram, TikTok, Facebook, LinkedIn, and YouTube [4] - Additional elements, including UK-wide radio ads with English and Scottish voice-overs, are planned for later in the year [4] - The campaign aims to celebrate the local communities and the everyday customers who frequent JET locations [4]