Core Insights - PesoRama Inc. is a Canadian-based retailer operating dollar-store locations in Mexico under the JOI DOLLAR PLUS brand, with a focus on establishing Mexico's first nationwide dollar-store chain [1][2]. Company Overview - PesoRama launched operations in 2019 in Mexico City and surrounding areas, targeting high-density, high-traffic locations [3]. - The company currently operates 30 stores that offer a consistent range of merchandise, including household goods, pet supplies, seasonal products, party supplies, health and beauty items, snack foods, and confectionery [3]. Industry Context - The article discusses the broader value-retail landscape in Mexico and examines global discount-retail trends, highlighting PesoRama's approach to standardized pricing, merchandising, and corporate store ownership [2].