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Jack in the Box Brings Back the Hot Mess Burger as a Limited-Time Throwback Classic for Its 75th Anniversary
Businesswire· 2026-02-10 21:19
Core Insights - Jack in the Box is celebrating its 75th anniversary by reintroducing the Hot Mess Burger, a fan-favorite item that first debuted in 2013, available for a limited time starting February 16, 2026 [1] - The return of the Hot Mess Burger will be accompanied by a remake of the original advertisement, a limited-edition collectible, and an anniversary tour [1] Product Details - The Hot Mess Burger features a 100% beef jumbo patty, white cheese sauce, shredded pepper jack cheese, pickled jalapenos, and crunchy onion rings on toasted sourdough bread [1] - The burger is designed to evoke nostalgia and is part of a broader marketing strategy to engage fans [1] Marketing and Promotions - The anniversary celebration includes a remake of the original ad featuring Jack as the frontman of the 80s rock band Meat Riot, providing fans with a nostalgic experience [1] - Jack's iconic antenna balls will also return as collectibles, enhancing the brand's connection with its fanbase [1] Anniversary Tour - The Hot Mess Anniversary Tour will take place from February 13 to February 21, 2026, starting in San Diego and including stops in Austin and Los Angeles [1] - Each tour stop will feature unique experiences and the opportunity to try the Hot Mess Burger [1] Company Background - Jack in the Box Inc. operates approximately 2,135 restaurants across 21 states, making it one of the largest hamburger chains in the United States [1]