Core Insights - Vinarchy, an Australian wine major, has signed a distribution deal for its Jacob's Creek brand in China, effective from January 1 [1] - The deal involves ASC Fine Wines, which will represent Jacob's Creek in China, enhancing the brand's presence in the market [1][2] - Jacob's Creek wines available in China range from accessible price points to premium selections [1] Company Overview - ASC Fine Wines, co-chaired by Don St. Pierre, aims to leverage its strengths in the Chinese market with the addition of Jacob's Creek to its portfolio [2] - The company already distributes wines from notable Australian brands such as De Bortoli and Leeuwin Estate [2] - Vinarchy was formed earlier this year through the merger of Accolade Wines and Pernod Ricard's wine operations, reporting annual net sales exceeding A$1.5 billion (approximately $1 billion) [3] Strategic Partnership - Nicholas Hall from Vinarchy emphasized that ASC Fine Wines is an ideal partner for Jacob's Creek, citing their consumer insights and brand-building expertise as key to driving growth [4] - The partnership follows a change in ASC's ownership, with the St. Pierre family regaining control earlier this year [4] Distribution Network - ASC Fine Wines has a distribution portfolio of over 1,200 wine brands from more than 100 wineries globally, covering mainland China, Macau, and Hong Kong [5]