Bengaluru: Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first formula" strategy centred around upgraded formulations, more disciplined marketing and fewer promotions. The reset matters as India is emerging as one of the company's fastest-growing and best-performing markets and is also becoming a testing gr ...