Core Insights - Truly Hard Seltzer has launched a limited-edition flavor called "No Shade, Just Tea," in collaboration with reality star JaNa Craig, featuring raspberry iced tea [1][2][4] - The new flavor combines hard seltzer with real brewed tea and raspberry flavor, offering a refreshing beverage option [2][3] - The product is available in packs of four 16oz. cans, with a low calorie count of 100 calories, 1g of sugar, and 5% ABV per 12oz. serving [3] Product Launch Details - The limited-edition flavor became available on September 17, 2025, through GiveThemBeer.com, with multiple drops while supplies last [3][7] - A meet-and-greet event with JaNa Craig is scheduled for September 25 at Truly's tasting room in Los Angeles, where fans can sample the new flavor [6][7] - Tickets for the meet-and-greet are priced at $25 and will be available starting September 19 [7] Brand and Market Position - Truly Hard Seltzer has been a pioneer in the hard seltzer category since 2016, focusing on innovative and flavorful alcoholic beverages [8] - The brand offers a variety of flavors and styles, including seasonal and culturally relevant limited releases, catering to diverse consumer preferences [8] - The Boston Beer Company, which owns Truly, is recognized as one of the largest craft brewers in the U.S., with a portfolio that includes various alcoholic beverages beyond beer [9]