Core Insights - Kia America achieved record-breaking sales in March with 78,540 units delivered, marking a 13.1% increase year-over-year and extending its sales streak to six months [1][7][9] - The company reported total sales of 198,850 units in Q1 2025, a 10.7% increase compared to Q1 2024, setting a new record for first-quarter performance [2][9] - Key models contributing to this growth include the K4 compact sedan, which saw a 10% increase in sales, and SUVs like the Carnival (+53%), Telluride (+17%), and Sportage (+11%) [3][4][7] Sales Performance - March sales of 78,540 units represent the best-ever monthly performance for Kia, contributing to a record first quarter [7][9] - The all-new K4 compact sedan has shown consistent growth since its launch in August 2024, indicating strong market acceptance [2][7] - The SUV segment, particularly the Carnival, Sportage, and Telluride, achieved their highest monthly sales ever, underscoring the brand's strength in this category [4][7] Production and Initiatives - Kia's Metaplant America facility in Georgia, with a $7.59 billion investment, is expected to create over 8,500 jobs and enhance production capabilities for new models [8] - The EV6 and EV9 models have commenced full-scale production, with expectations for improved product and supply chain efficiency to boost electric vehicle sales [4][8] - The 2025 Kia Telluride and EV9 received the IIHS's TOP SAFETY PICK+ designation, highlighting the brand's commitment to safety [8] Model-Specific Sales Data - Sales data for key models in March 2025 compared to March 2024: - EV9: 1,164 units vs. 1,281 units - EV6: 921 units vs. 1,537 units - K4/Forte: 13,719 units vs. 13,417 units - K5: 6,399 units vs. 1,174 units - Soul: 3,717 units vs. 5,284 units - Niro: 2,431 units vs. 2,902 units - Seltos: 4,828 units vs. 6,017 units - Sportage: 16,872 units vs. 15,211 units [5][9]