Core Insights - Netflix is collaborating with Hasbro and Mattel to launch "KPop Demon Hunters" toys, capitalizing on the film's success, which has garnered over 325 million views globally, making it Netflix's most popular film to date [1][2] Group 1: Partnership Details - The partnership will enable Netflix to provide a range of consumer products based on the animated film, with Mattel focusing on dolls, action figures, and playsets, while Hasbro will produce plush toys, electronics, and board games [2] - There may be some overlap in product categories between Mattel and Hasbro, indicating a collaborative yet competitive approach in the toy market [2] Group 2: Product Launch Information - Mattel is currently accepting pre-orders for a three-pack of dolls featuring characters from the film, while Hasbro's initial offering is a "KPop Demon Hunters" themed Monopoly Deal game [3] - Merchandise from both companies is expected to be available in retail stores by spring 2026 [3] Group 3: Market Response - The collaboration is seen as a response to fan demand for related merchandise, as stated by Netflix's chief marketing officer, highlighting the strong consumer interest in the film's characters and themes [4]