Core Insights - Experian is expanding its presence in the mortgage industry by acquiring Own Up, an AI-powered mortgage shopping platform [1][2] - The acquisition aims to enhance Experian Marketplace by integrating Own Up's homebuying guidance and loan capabilities [2] - The deal is expected to close in 90 days, pending regulatory approvals [2] Company Strategy - The acquisition strengthens Experian's role as a comprehensive financial co-pilot for consumers, offering personalized mortgage options within a secure platform [3] - Own Up's technology and network of over 40 lenders will help ensure borrowers do not overpay for mortgages, enhancing the homebuying experience [4] - The integration will complement Experian's existing B2B mortgage capabilities and consumer services that reach 80 million members [4] Recent Developments - In October, Experian acquired KYC360, a regulatory technology provider, to enhance its data, analytics, and credit risk platform [5] - The company has made borrowing and repayment history data of over 8 million UK businesses available to lenders [6] - Experian partnered with CleverChain for AI-powered global due diligence intelligence and collaborated with Fair4All Finance to improve access to debt consolidation products [6]