Core Insights - Celebrity River Cruises is launching an extensive destination discovery program that redefines river travel with four unique experience categories designed to provide guests with exclusive cultural experiences [1][2] Group 1: Experience Categories - **Storyteller Series**: Offers included, locally led experiences that provide insights beyond traditional guidebooks, featuring local residents and cultural insiders [1] - **Skillmaster Series**: Includes hands-on experiences where guests actively participate in local culture, such as cooking with local chefs and creating art with local artists [1] - **Keys to the City Series**: Provides tech-driven independent exploration tools, allowing guests to discover ports of call based on personal interests with curated digital content [1] - **Celebrity Takeover Series**: Features exclusive, bespoke experiences designed to create memorable moments for guests, transforming popular attractions into private events [2] Group 2: Pre- and Post-Cruise Stays - Celebrity River Cruises offers multi-day pre- and post-cruise stays in cities like Prague, Budapest, and Amsterdam, featuring small-group tours and premium accommodations [2] - These stays are designed to provide a seamless travel experience, maintaining the same locally-led discovery philosophy as the cruise itself [2] Group 3: Booking Information - Bookings for the 2027 and 2028 pre- and post-cruise stays will open in the summer, while other destination experiences will be available for booking in 2027 [2] - Current sailings for Celebrity River Cruises are already on sale, emphasizing the company's commitment to providing unique travel experiences [2]