Core Insights - CarNow has expanded the Kia EasyBuy program to include Dealer.com dealerships, enhancing digital retailing solutions for Kia dealers and customers [1][5] - The initiative aims to provide a seamless customer experience from Kia.com to dealership websites, allowing customers to continue their vehicle purchase journey without re-entering information [2][4] Group 1: Expansion of EasyBuy - The inclusion of Dealer.com marks a significant milestone for the Kia EasyBuy program, which was initially piloted only with CarNow-powered dealers [5] - This expansion increases coverage across Kia's dealership network and facilitates broader dealer participation in the program [5] Group 2: Customer Experience - EasyBuy allows customers to start their research on Kia.com and continue on a dealership's site without having to re-enter their information, ensuring a connected shopping experience [4] - The program aggregates key customer, vehicle, and deal information across platforms, serving as a central data conduit between Kia.com and digital retailing providers [3] Group 3: Dealer Benefits - Dealers can choose their preferred certified digital retailing provider, maintaining flexibility in their tools while benefiting from high-quality leads and complete deal insights [2][4] - The collaboration aims to align brand and dealer strategies, enhancing customer engagement and providing retailers with the solutions that best fit their business needs [6] Group 4: Company Overview - CarNow is a leading provider of digital retailing solutions in the automotive industry, offering real-time enterprise software to facilitate transactions between dealers and consumers [7] - The company has over 5,000 dealership customers and more than twenty manufacturer certifications, positioning itself as one of the fastest-growing companies in the automotive sector [7]