Core Insights - GCL Global Holdings Ltd. has signed a global publishing agreement with Alliance-Star International for the mobile game "Kingdom Under Fire: The Civil War," which will be published by its subsidiary 4Divinity across all mobile platforms globally, excluding Singapore and Malaysia [1][4]. Group 1: Strategic Goals and Market Position - The partnership aims to scale Asian-developed intellectual property (IP) in the global mobile game market, with expectations that the game will appeal to mobile gamers worldwide [2]. - GCL's Group CEO highlighted the potential for strong synergies between Alliance-Star's creative capabilities and GCL's global distribution channels, particularly in the card and collectible segments, which show strong retention and monetization metrics, especially in the U.S. and Japan [2][4]. Group 2: Market Dynamics and Financial Insights - Card and collectible-action mobile games are demonstrating resilient mid-core engagement, with average revenue per paying user (ARPPU) typically ranging from $20 to $80 [2]. - The U.S. remains a top revenue market for mobile games, necessitating disciplined user acquisition strategies based on predicted lifetime value (LTV) [3]. - Japan's gacha-native market is noted for having some of the highest LTVs globally, particularly when supported by strong live operations and promotional strategies [3]. Group 3: Publishing Agreement Details - The publishing agreement grants 4Divinity full discretion over regional publishing partners, marketing, monetization strategies, and provides GCL with a rights of first refusal for future titles and transmedia opportunities from Alliance-Star [4]. - The game is expected to be commercially released by the end of 2025 [5].