Core Insights - Kingsford has launched a limited-edition product called Christmas Coal, a 4lb bag of Original Charcoal designed for holiday gifting, featuring festive packaging to enhance the grilling experience during the winter season [2][5][9] Product Details - Christmas Coal is a playful twist on the traditional "lump of coal" gift, aimed at bringing joy and laughter to holiday gatherings while maintaining the quality and performance of Kingsford's Original Charcoal [5][7][9] - The product is available at select retailers while supplies last, encouraging consumers to purchase quickly due to its limited availability [10][11] Marketing and Promotion - Kingsford has partnered with football legend Jason Kelce for a promotional giveaway, allowing fans to enter for a chance to win one of 75 free bags of Christmas Coal by engaging with their social media [3][8][15] - The marketing strategy emphasizes the spirit of giving and the joy of grilling, positioning Christmas Coal as a fun gift for various holiday occasions, such as white elephant exchanges [4][6][9] Company Background - Kingsford has been a leader in charcoal grilling for over 100 years, known for its commitment to quality and innovation in grilling products, making it a trusted brand among consumers [13]

Group 1 - Kingsford and Miller Lite have reintroduced the Kingsford x Miller Lite Beercoal, a charcoal briquet made with real beer, due to high demand after previous sellouts in 2022 and 2023 [1][2] - Beercoal combines Kingsford's original charcoal performance with the flavor of Miller Lite, providing a bold, smoky taste for grilling [2][3] - The product is designed for quick lighting and consistent heat, ready for grilling in about fifteen minutes, making it suitable for various summer gatherings [3] Group 2 - Kingsford has a long history, being an American-made company founded over 100 years ago, and is known for its natural ingredients and authentic charcoal grilling experience [5] - The Clorox Company, which owns Kingsford, has been recognized for its sustainability efforts, ranking No. 1 on Barron's 100 Most Sustainable Companies list for three consecutive years [6] - Molson Coors Beverage Company, the parent company of Miller Lite, has a diverse portfolio that includes various beer brands and flavored beverages, aiming to meet a wide range of consumer preferences [7][8]