Core Insights - Inter Ikea Group experienced a 1% decline in total retail sales for FY25, totaling €44.6 billion ($52.27 billion), down from €45.1 billion in FY24 [1] - Despite the revenue decline, sales volumes and customer numbers increased by 3%, aided by price reductions implemented in the previous financial year [1][2] Sales and Customer Engagement - The company has reduced prices by an average of 10% since 2023, which has improved affordability and contributed to higher sales volumes and customer engagement [2][4] - Store visits reached 915 million in FY25, an increase from 899 million in FY24, marking the fifth consecutive year of growth [2] Expansion and Product Focus - In FY25, Ikea opened 66 new locations globally, including smaller-format outlets and full-size stores [2] - The commercial focus for the year was on bedroom-related products, with strong performance in furniture sales, particularly in storage and kitchen categories [3] Market Position and Strategy - Since 2020, Ikea's sales have outpaced the overall home furnishing market, leading to increased market share [5] - Ingka Group, the largest Ikea franchise operator, reported a 1.6% decline in retail sales to €39 billion, attributed to price reductions, despite a 1.6% increase in unit sales [5][6] Digital Capabilities - Ingka Investments acquired US-based logistics technology company Locus to enhance Ikea's digital capabilities, although financial terms were not disclosed [6]