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Town & Country Living Launches Eponymous Collection of Fully Coordinated Home Furnishings
Globenewswireยท 2025-09-19 16:01
Company Overview - Town & Country Living has been in the home furnishings industry since 1954, known for creating products for major retailers and brands globally, specializing in home textiles for various rooms [1][6] - The company is recognized as the "brand behind the brands" and has evolved into a cross-category giant in the home furnishings sector [1] Brand Recommitment - Town & Country Living is reintroducing its own brand after years of operating under various licensed brands and private label programs [2][3] - The Chief Revenue Officer, Susan Wojewoda, emphasized the company's expertise in creating innovative and trend-right designs, now focusing on their eponymous brand [3] Product Offering - The upcoming collection will include a wide range of products such as kitchen textiles, table linens, shower curtains, towels, and decorative items, set to launch in Spring 2026 [4][5] - The product line aims to merge modernity with traditional aesthetics, catering to contemporary consumer preferences [4] Market Positioning - The strategic timing of the brand's reintroduction addresses current retail challenges, including tariff pressures and heightened consumer expectations, which require stronger value propositions from vendors [5] - Retailers are seeking partners that can simplify categories and enhance margins, and Town & Country Living is positioned to meet these needs with its comprehensive capabilities in design, development, and supply chain [6] Financial Context - Town & Country Living is a portfolio company of Prospect Capital Corporation, which reported total assets of $6.8 billion as of June 30, 2025 [7]