Company Overview - Kraft Heinz will split into two companies, reversing much of the $46 billion merger from a decade ago that created one of the largest food companies globally [1] - The split aims to enhance capital allocation, prioritize initiatives, and drive scale in promising areas, according to Miguel Patricio, executive chair of the board [4] New Company Structure - The first new company will focus on shelf-stable meals, including brands like Heinz, Philadelphia, and Kraft mac and cheese, projected to have $15.4 billion in net sales for 2024, with approximately 75% of sales from sauces, spreads, and seasonings [2] - The second new company will consist of a "scaled portfolio of North America staples," including Oscar Mayer, Kraft singles, and Lunchables, with an estimated $10.4 billion in net sales for 2024 [3] Historical Context - The merger that created Kraft Heinz in 2015 was initiated by Berkshire Hathaway and 3G Capital, initially well-received by investors, but faced challenges as U.S. sales declined [4] - The company faced significant issues, including a subpoena from the SEC regarding accounting policies, a 36% dividend cut, and a $15.4 billion write-down on major brands [5] - Following these challenges, Kraft Heinz underwent leadership changes, additional write-downs, and divestitures of certain business units, including its cheese unit and nuts division [6] Industry Trends - The split aligns with a broader trend in the food industry, where companies are pursuing breakups to divest from slower-growth categories and enhance investor appeal [7] - Other companies, such as Keurig Dr Pepper and Kellogg, have also pursued similar strategies to separate their business units for better performance [7]