Core Insights - Kraken is launching a new Mastercard debit card for UK and European users, offering up to 1% cash back rewards in cash or Bitcoin, with no forex or monthly fees [1] - The launch of the Krak card coincides with the expansion of Kraken's Vaults feature, allowing users to earn up to 10% yield on their holdings [1][6] Company Developments - Kraken's new debit card is part of a broader trend among crypto companies moving beyond traditional buying and selling of digital assets, aiming to integrate various financial services [2][4] - The company is also introducing a direct deposit feature for users in the EU and the UK, enhancing its service offerings [7] Industry Trends - Other crypto exchanges like Coinbase and Crypto.com are also expanding their services to include debit cards and stock trading, indicating a competitive neobank landscape [2][3] - Fintech firms such as Revolut, Robinhood, PayPal, and Stripe are exploring blockchain technologies, including stablecoins and tokenization, to attract more crypto users [3][4] - The decentralized finance (DeFi) market is being tapped by Kraken to offer higher yields compared to traditional banks, although these come with associated risks [6]