Financial Data and Key Metrics Changes - In Q3 2025, total revenues grew 21% year-on-year to RMB 8.5 billion, marking the highest revenue growth since Q1 2021 [21] - Online music revenues increased by 27% year-on-year to RMB 7 billion [21] - Music subscription revenues surged 70% year-on-year to RMB 4.5 billion, driven by growth in monthly ARPPU and subscriber base [22] - Monthly ARPPU reached RMB 11.9, up from RMB 10.8 in the same period last year [22] - Net profit increased by 29% to RMB 2.2 billion, with non-IFRS net profit rising by 28% to RMB 2.5 billion [25] Business Line Data and Key Metrics Changes - The subscription business saw significant growth, with SVIP membership driving higher ARPPU and user engagement [22][24] - Advertising revenue continued to grow, supported by diversified product offerings and innovative ad formats [23] - Offline performances and artist-related merchandise sales experienced triple-digit year-on-year revenue growth [23] Market Data and Key Metrics Changes - The company successfully hosted multiple large-scale international concerts, including a tour for G-Dragon, attracting over 150,000 attendees [7][8] - The TMEA Concerts featured 35 artists and drew more than 10,000 attendees, highlighting the company's strong market presence [8] Company Strategy and Development Direction - The company aims to broaden its music service and unlock new growth opportunities through innovations in content, services, and live experiences [4] - A dual-engine strategy focusing on platform and content integration is emphasized to enhance user experience and drive growth [57] - The company plans to continue leveraging partnerships with artists and IP creators to enrich its content offerings [10][55] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in delivering strong results in Q4 2025 and 2026, driven by a holistic growth strategy and robust user engagement [30][32] - The competitive landscape remains challenging, but the company believes its extensive music library and user management will maintain its leadership position [41][42] - Future growth is expected to come from both subscription and non-subscription services, with a focus on enhancing user experience and content quality [32][75] Other Important Information - The company has won the Music Garden Space Public Welfare Program for seven consecutive years, supporting music education in rural areas [11] - As of September 13, 2025, cash equivalents and short-term investments totaled RMB 36.1 billion, reflecting a solid financial position [26] Q&A Session Summary Question: Outlook for Q4 2025 and 2026 - Management is optimistic about continued growth in music subscriptions and non-subscription services, with a focus on user retention and engagement [30] Question: Industry competition and strategy - Management acknowledged competition from peers but emphasized the company's strong content library and user experience as competitive advantages [41][42] Question: 2026 concert pipeline and revenue modeling - The company plans to organize more top artist tours and leverage proprietary IP to enhance concert experiences and revenue [66] Question: Subscription service growth drivers - Future growth will focus on high-quality content, functional privileges, and a multi-pronged membership strategy to drive user acquisition [75]