Core Viewpoint - The recent stock market correction has created investment opportunities in high-quality companies like SharkNinja, which has shown resilience despite macroeconomic fears [1][2]. Company Overview - SharkNinja, a $12.5 billion company, went public in July 2023 after being spun off from JS Global and is based in Massachusetts [3]. - The company generated approximately $5.5 billion in sales last year, with revenue evenly split between its Shark and Ninja brands [4]. Product Innovation and Marketing - SharkNinja employs a modern approach to product innovation, focusing on customer pain points and utilizing insights from 1,000 engineers and designers to create highly rated products [5]. - The company leverages both traditional infomercials and social media influencers for marketing, fostering strong brand loyalty [6]. Growth Strategy - SharkNinja has demonstrated robust growth, with a 21% annualized revenue increase since 2008 and a 30% growth last year, driven by market share expansion, new product categories, and international growth [9][10]. - The company entered four new product sub-categories last year, including an LED beauty facemask and a portable cooler, marking its expansion into sporting goods [8]. Financial Performance - SharkNinja's gross margins have improved significantly from 40% to 49.1% over the past three years, resulting in a return on equity of 25.7% [13]. - Management has a history of conservative guidance, with adjusted net sales expected to grow 10% to 12% this year, while adjusted net income is projected to rise 12% to 15% [14]. Tariff Mitigation - SharkNinja's manufacturing is primarily based in Southeast Asia, with operations in countries like Vietnam and Thailand, which face lower tariffs compared to China [15][16]. - The company plans to shift about 90% of its U.S. volume outside of China by the end of Q2, alleviating potential tariff impacts [17]. Investment Opportunity - Despite concerns over tariffs, SharkNinja is positioned as a high-ROE growth company trading at a below-market multiple, presenting a potential opportunity for long-term investors [18].