Key Takeaways The Coca-Cola Company's (KO) long-standing ambition to break into the global coffee segment remains a work in progress. The company's acquisition of Costa aimed to unlock multiple verticals, including store-based retail, ready-to-drink (RTD) formats and at-home coffee experiences. While the Costa brand has shown strength in-store, particularly in the U.K., its broader expansion into RTD and vending solutions has not delivered at the pace the company had hoped. Management acknowledged that the ...