Summary of Conference Call Notes on China IP Retailers and Toy Tracker Industry Overview - The report focuses on the China IP retail and toy industry, highlighting key players such as Pop Mart, Miniso, and Bloks, along with their sales performance and product launches during the holiday season [1][6][7][8]. Key Points Pop Mart - **Sales Growth**: Online sales growth in China accelerated in November, reaching 104% year-over-year, primarily due to increased supply on Tmall and Douyin [1][11]. - **Product Launches**: Introduced two new IPs, Hatti and SUPERTUTU, with Hatti's figure toys achieving over 2,000 sales on Tmall shortly after launch [9]. - **Secondary Market Prices**: Prices for most IPs remained stable, with Twinkle Twinkle's premium correcting to 20%-30% from a higher level in October [1][9]. - **Supply and Demand**: Sufficient supply of plush toys was noted during the peak season, with a slight decline in app monthly active users (MAU) but a pickup in Google Trends towards the end of November [23][44]. Miniso - **Product Popularity**: Launched Zootopia products across various channels, with some items gaining popularity among IP fans [1][7]. - **Sales Performance**: US credit card sales growth was approximately 60% in November, slightly lower than 64% in October, but still ahead of management's guidance of 50%-55% for Q4 [24][27]. - **Local Procurement**: Increased local procurement mix noted as a potential headwind to gross profit margin (GPM), but it may help meet local demand and mitigate tariff risks [1][24]. Bloks - **New IP Launches**: Continued rapid pace of new IP launches, including female-focused products like the Powerpuff Girls and Zootopia [1][8]. - **Sales Feedback**: Mixed feedback on new products; while assembly vehicle toys received positive consumer feedback, female product performance was less impressive based on online sales [10][20]. Additional Insights - **US Market Trends**: Black Friday 2025 saw a growth of 3.7-4.2% year-over-year, with notable in-store traffic in toys and kids' apparel, although overall growth was slower compared to the previous year [22]. - **Marketing Efforts**: Miniso's marketing included celebrity appearances, such as Paris Hilton visiting a store, which may enhance brand visibility [1][7]. - **Regulatory Environment**: The Chinese government is supporting the development of local IPs and cultural products, which may benefit companies in the IP retail sector [46]. Conclusion - The China IP retail and toy industry is experiencing significant growth driven by new product launches and increased online sales. However, challenges such as local procurement impacts on margins and mixed product performance need to be monitored closely. The upcoming holiday season will be crucial for assessing the overall health and future prospects of these companies in the market [1][24][46].