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【联合发布】2025年8月价格/优惠指数走势报告
乘联分会· 2025-09-29 08:46
Core Viewpoint - The overall passenger car market in August 2025 shows a decline in both transaction prices and discount levels, indicating a competitive market environment with varying trends across different vehicle segments [4][10]. Group 1: Overall Market Price Changes - The overall market price change index for August 2025 is -3.28, with an average transaction price of 153,300 yuan, reflecting a month-on-month decrease of 1,330 yuan or 0.86% [4]. - The sedan market price index is -5.88, with an average transaction price of 125,600 yuan, continuing a trend of price declines [3][4]. - The SUV market shows a slight increase in transaction prices by 448 yuan, with an average price of 170,000 yuan, indicating a mixed performance [10]. Group 2: Discount Changes - The overall market discount change index for August 2025 is -0.76, with an average discount of 26,500 yuan, which is a decrease of 1,032 yuan or 3.74% from the previous month [4]. - Discounts in the sedan and SUV markets have notably weakened, with reductions of 4.1% and 4% respectively, while the MPV market saw an increase in discounts by 3.3% [4][10]. Group 3: Segment-Specific Insights - In the sedan market, the average transaction price decreased by 2,043 yuan, with a significant drop of 4.3% in the C-class segment [5]. - The MPV market experienced an increase in average transaction price by 2,325 yuan, reaching 273,200 yuan, with a discount index of 2.6, indicating a positive trend [9][10]. - The overall price change index for the new energy vehicle market is -4.63, with an average transaction price of 155,400 yuan, reflecting a decrease of 2,855 yuan [11]. Group 4: New Energy Vehicle Market - The new energy sedan market shows a price decrease of 2,513 yuan, with an average price of 112,400 yuan, and a discount index of 0.72, indicating a slight reduction in discounts [11]. - The new energy SUV market has a price change index of -2.09, with an average price of 188,500 yuan, and a significant discount reduction of 15.64% [11]. - The new energy MPV market shows a price increase of 5,933 yuan, reaching 329,200 yuan, with a discount index of 1.66, indicating a stable demand [15].