Core Message - BrightView is promoting breast cancer awareness by uniting its 19,000 team members nationwide to wear specially designed pink hats throughout October, emphasizing the importance of breast health awareness [2][3][4]. Company Initiative - The initiative is in its second year and aims to deepen BrightView's commitment to spreading awareness, encouraging conversations, and supporting the fight against breast cancer [3][4]. - BrightView will also make a charitable donation to Susan G. Komen, reinforcing its ongoing support for breast cancer research, education, and advocacy [4]. Community Engagement - The effort reflects BrightView's broader commitment to community and care, including safety initiatives, wellness programs, and local volunteer efforts [5]. - By wearing the pink hats, BrightView employees serve as a visible reminder of the importance of awareness and action in the fight against breast cancer [3][4]. Company Overview - BrightView is the nation's leading commercial landscaping company, providing services across various sectors, including business parks, healthcare facilities, and sports venues [6]. - The company emphasizes sustainable solutions and best practices while engaging with clients and communities [6].