Core Insights - MEDIROM Healthcare Technologies Inc. has announced that its subsidiary, MEDIROM MOTHER Labs, has surpassed 100 cumulative contracted companies and 10,000 cumulative supported individuals using its health guidance service via the "Lav" app [2][5] - The "Lav" app, launched in 2019, provides continuous health support through information and communication technology, receiving high evaluations from health insurance associations and company employees [2][11] - The total weight loss achieved by all "Lav" users since the app's implementation has reached 15,421 kilograms, equivalent to approximately 2.2 African elephants or 10 cars [7] Company Overview - MEDIROM operates over 300 wellness salons across Japan, with its leading brand being Re.Ra.Ku, and has expanded into health tech since 2015 with the launch of the "Lav" app [17] - The company also entered the device business in 2020 with the development of the "MOTHER Bracelet" and launched a remote monitoring system called REMONY in 2023, catering to various industries [17] - MEDIROM aims to leverage its diverse health-related products and services to collect and manage healthcare data, positioning itself as a leader in big data within the healthcare industry [17] Specific Health Guidance Program - The Specific Health Guidance Program, implemented by Japan's Ministry of Health, Labor and Welfare, targets medical insurance subscribers aged 40-74 to prevent lifestyle-related diseases [10] - The program includes specific health checkups and guidance from public health nurses and registered dietitians, focusing on improving diet and exercise habits for those at risk of metabolic syndrome [10] - The "Lav" app enhances this program by allowing users to track their health status and receive personalized advice from professional coaches, making health promotion more accessible [11]