PepsiCo has followed its leading rival, Coca-Cola, in deciding to purge dozens of brands from its product portfolio. In 2020, Coke implemented what could be thought of as a culling of its brands. It slashed the company’s offerings. “The company expects to offer a portfolio of approximately 200 master brands, an approximate 50% reduction from the current number, and phase out some products, such as ZICO and Tab,” Coca-Cola said then in a news release. Now, just a few years later, PepsiCo has shared that ...