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Ariel Investments' Mellody Hobson: I call women's sports 'the small caps of sports'
CNBC Televisionยท 2025-08-07 12:12
Investment Opportunity in Women's Sports - Aerial Investments launched Project Level, an investment vehicle focused on women's sports [1] - Women's sports are considered the "small caps" of sports, presenting a significant valuation difference compared to major leagues, creating investment opportunities [1][2] - Data indicates staggering growth in women's sports across various areas, including attendance, participation, and sponsorship [3] Market Trends and Comparisons - High school volleyball has 479,000 girls participating, exceeding boys' participation in soccer or baseball [4] - Investing in volleyball is compared to early investments in the NBA 30 years ago [5] - The current state of women's sports is likened to the NFL 30 years ago, with potential for accelerated growth due to leveraging existing men's sports infrastructure [6] - NFL teams in 1995 sold for almost $200 million each and are now worth $7-8 billion, highlighting the potential for value appreciation in sports investments [6] Future Growth Factors - Women's sports are expected to benefit from double-digit growth correlated to media rights, particularly in streaming [7] - New streaming platforms needing content present opportunities for women's sports [7]