Core Insights - Lifeway Foods, Inc. has launched a limited-edition Love Your Gut Pumpkin Spice Smoothie in collaboration with Erewhon Market, featuring Lifeway Organic Plain Kefir as a key ingredient [1][2][3] Product Details - The Love Your Gut Pumpkin Spice Smoothie combines Lifeway Organic Plain Kefir with organic pumpkin puree, organic dates, pumpkin spice seasoning, cinnamon, organic banana, cold brew, and organic dairy cream, creating a nutrient-rich beverage [1][2] - The smoothie is available exclusively at all Erewhon Market locations for the month of October [3] Health Benefits - Lifeway Organic Plain Kefir is rich in protein, calcium, and contains 12 live and active probiotic cultures, which support a diverse microbiome and may enhance immune system function and provide anti-inflammatory benefits [2] Company Background - Lifeway Foods, Inc. is recognized as a leading supplier of kefir and fermented probiotic products in the U.S. and has been acknowledged as one of Forbes' Best Small Companies [4] - The company offers a variety of products, including drinkable kefir and cheeses, and its products are distributed in multiple countries including the U.S., Mexico, and France [4] Partner Information - Erewhon Market is an independent, family-owned Certified B Corp and Certified Organic Retailer with a commitment to organic and ethically-sourced foods, operating 10 locations across Southern California [5]