Core Insights - Vail Resorts has introduced a new discount program offering an average of over 30% off lift tickets at 12 of its top destination resorts for guests who purchase tickets four or more weeks in advance [1][6] - The initiative aims to make skiing and snowboarding more accessible, particularly for guests who may not plan their trips until winter [1][4] - The new discount allows significant savings, with potential reductions of over $100 per lift ticket depending on the day and resort [1][6] Discount Program Details - The discount is applicable at major resorts including Vail Mountain, Beaver Creek, Breckenridge, and Whistler Blackcomb, among others [1][6] - The first eligible day for the new savings is January 5, 2026, and lift tickets can be purchased on the websites of all 37 North American resorts [1][6] - Guests with a lift ticket this season can apply up to $175 of their ticket cost towards an Epic Pass for the next season [3][5] Previous Initiatives - The announcement follows the introduction of Epic Friend Tickets, which offer friends of season pass holders half off lift tickets [2] - Vail Resorts previously launched Epic 1-7 Day Passes, providing up to 65% off lift tickets for occasional skiers [3] Commitment to Guest Experience - The company is focused on enhancing the overall guest experience, including simplifying trip bookings and improving on-mountain services [4] - Planned enhancements include unique events, better dining options, and investments in new lifts and real-time lift-wait transparency [4]