Box Office Performance & Trends - The summer box office is projected to reach nearly $4 billion domestically by Labor Day [10] - As of Wednesday, box office revenue is approximately $31 billion to $32 billion [11] - *Lilo & Stitch* has grossed over $1 billion worldwide [13] - *F One* has grossed $550 million [13] - *Superman* has grossed $560 million [13] - *Jurassic World Rebirth* has grossed $770 million [13] - Premium formats are seeing a boost in box office revenue, especially post-pandemic [9] Movie Release & Target Audience - *Freaky Friday* (PG) and *Weapons* (PG-13) are counterprogramming releases [3] - *Freaky Friday* targets a vast audience, including families and those with nostalgia for previous films [1][2] - *Weapons* is a horror movie directed by Zack Krieger, known for *Barbarian* [3][8] Movie Industry Observations - August is considered a strong moviegoing month [5] - Comedy is potentially making a comeback in theaters [10] - There's a curiosity factor surrounding Lindsay Lohan's comeback in *Freaky Friday* [4]