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7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection
Prnewswire· 2025-07-31 15:14
Core Insights - The collaboration between Mattel, Inc. and 7-Eleven introduces the first-ever branded Hot Wheels die-cast car, a Silver Series™ Toyota Supra featuring 7-Eleven branding, aimed at car enthusiasts and collectors [1][2][7] - The exclusive collection includes two products: the Hot Wheels Silver Series Toyota Supra and custom fingerboards available in two designs, which can be purchased at participating 7-Eleven locations and online [2][7] - Additional merchandise includes limited-edition apparel and accessories that complement the die-cast car, designed for both collectibility and everyday wear [3][7] Company Overview - 7-Eleven, Inc. operates over 13,000 stores across the U.S. and Canada, known for its convenience retailing and iconic products like Slurpee® and Big Gulp® [6] - Mattel is a leading global toy and family entertainment company with a diverse portfolio of brands, including Hot Wheels®, and has been a trusted partner in childhood development since 1945 [9]