Workflow
Limited edition Selfridges and Disney yellow bags
icon
Search documents
MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY
Prnewswire· 2025-09-15 23:35
Core Insights - Selfridges and Disney are launching a festive collaboration titled "A Most Magical Christmas," set to begin on November 6, 2025, aimed at creating enchanting experiences for visitors [1][2][4] - The collaboration will feature limited edition products, including unique Disney-themed items and specially commissioned fashion pieces, enhancing the holiday shopping experience [3][5] Group 1: Collaboration Details - The partnership will transform Selfridges locations in London, Manchester, and Birmingham into festive wonderlands, featuring 18 Disney-themed window displays and over 60 brand collaborations [3][4] - Limited edition Selfridges and Disney yellow bags will be available starting November 6, marking a significant aspect of the collaboration [3][4] Group 2: Historical Context - The collaboration builds on a rich history between Selfridges and Disney, dating back to the 1950s, showcasing iconic Disney characters in Selfridges' displays over the decades [4] - This partnership reflects a shared creative dialogue and appreciation for each brand's heritage, developed over more than two years [4][5] Group 3: Executive Insights - André Maeder, CEO of Selfridges Group, expressed excitement about the collaboration, highlighting the unique and imaginative aspects of the partnership [5] - Tasia Filippatos, Global President of Disney Consumer Products, emphasized the power of storytelling and the joy it brings during the holiday season through this collaboration [5]