Financial Data and Key Metrics Changes - In Q2 2025, food revenue increased by 8.6% year over year, with food revenue contribution reaching a historical high of 35.2%, up 2.8 percentage points from 32.5% in 2024 [6] - System sales grew by 1.4% year over year, while adjusted corporate EBITDA returned to positive, and adjusted net losses were reduced by 16.2% [7][21] - Monthly average transacting customers reached 3,590,000, a 14.3% increase from 3,140,000 in Q2 2024 [16] Business Line Data and Key Metrics Changes - Revenues from franchised and retail businesses increased by 50.7% year over year, with the number of franchised stores rising from 333 to 449 [18] - Company-owned and operated store revenues dropped by 12.5% year over year due to planned closures of underperforming stores and a 3.6% decrease in same-store sales growth [17] - Delivery orders for company-owned stores increased by 10.2% year over year, indicating a growing demand for delivery services [20] Market Data and Key Metrics Changes - The average number of registered loyalty club members reached 26.2 million, reflecting a 22.4% year over year growth [9] - Digital orders as a percentage of total orders rose from 86.5% in Q2 2024 to an all-time high of 90.4% in Q2 2025 [16] Company Strategy and Development Direction - The company reinforced its coffee plus freshly prepared food strategy with the launch of the live lunch box platform and new combo products [6] - A target to open around 200 franchise stores in 2025 was set, focusing on capital efficiency and convenience for customers [9] - The company aims to enhance operational efficiencies through supply chain optimizations and rigorous cost controls [21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about achieving positive same-store sales in Q3 and the second half of the year, indicating a recovery trend [38] - The company is close to achieving operating cash flow self-sufficiency and is working on securing additional capital for growth [33][43] Other Important Information - Marketing expenses as a percentage of total revenues increased to approximately 4%, up 0.5 percentage points year over year, primarily to support the lunch box campaign [20] - The company is focused on monetizing its loyalty members and designing campaigns to increase their spending [41] Q&A Session Summary Question: Current thinking on the rate of sub franchise applications - Management clarified that 41 of the 49 closures in Q2 were non-MTO Express stores, and they expect over 100 net openings this year, targeting 200 to 300 new openings annually in the coming years [28] Question: Sustainability of increased marketing expenses - Management noted that same-store sales have been recovering well and expect positive growth in the second half of the year, attributing some marketing expenses to the lunch box campaign [30][31] Question: Balancing investment for growth with capital conservatism - Management indicated they are close to breakeven on adjusted corporate EBITDA and are working on securing additional financing to open more profitable stores while balancing financial positions [32][34] Question: Update on refinancing convertible debt - Management stated they are making good progress on refinancing and will disclose details when available [40] Question: Monetizing loyalty members - Management acknowledged the challenge of monetizing loyalty members and emphasized the need to design effective products and campaigns to increase member spending [41] Question: Expectation of liquidity position improvement - Management expressed confidence in their liquidity position, stating they are approaching operating cash flow self-sufficiency and are working to bring in new capital [43]