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SurgePays Adds Three New Subprime Lead Generation Aggregators to Accelerate ProgramBenefits.com Activations
Globenewswireยท 2025-12-04 13:45
Core Insights - SurgePays, Inc. is expanding its ProgramBenefits platform by integrating three lead generation aggregators to enhance customer acquisition and support growth in both subsidized and prepaid wireless channels [1][2][3] Group 1: ProgramBenefits Initiative - The addition of three aggregators is expected to generate approximately 10,000 new subprime leads daily at full scale, which will help lower wireless subscriber acquisition costs and create multiple revenue opportunities [2][4] - SurgePays' proprietary LogicsIQ engine will match consumers with the best offers across various services, establishing a predictable monetization cycle [2][3] Group 2: Business Model and Revenue Generation - The transition from field sales to a lead-generation model allows SurgePays to scale its wireless subscriber base more rapidly and at a lower acquisition cost, thereby reducing overall revenue costs [3][4] - Commissions and revenue shares from complementary product sales are anticipated to cover lead costs quickly, potentially eliminating acquisition costs altogether at scale [4] Group 3: Market Position and Growth Potential - SurgePays operates within the 138 million adult subprime sector, leveraging its dual role as a mobile telecom provider and fintech enabler to monetize consumers through digital channels and a network of over 9,000 retail locations [4][5] - The company aims to build a large base of subprime consumer data records, which is expected to generate significant revenue and position SurgePays for a breakout revenue year in 2026 [4][6]