Group 1 - LiveRamp Holdings, Inc. (NYSE:RAMP) has announced a partnership with Predactiv to enhance the use of offline data, specifically Personally Identifiable Information (PII) [1][2] - The partnership allows LiveRamp to handle identity resolution, converting sensitive PII into privacy-safe, interoperable identifiers for various applications within Predactiv's Data Platform [2][3] - The integration expands Predactiv's capabilities, enabling users to access features like Lookalike Modeling, which allows data owners to transform PII into privacy-safe products for sale [3][4] Group 2 - LiveRamp is recognized as a technology company focused on providing a privacy-centric data collaboration platform, facilitating the activation, unification, and management of customer data across multiple marketing channels [4]