Core Insights - The company has identified a unique strategy to stimulate growth in its North American market through a partnership with Lululemon, enhancing the appeal of its premium credit card offerings [1][3]. American Express and Premium Credit Cards - American Express is recognized as the leader in the premium credit card sector, particularly with its Gold and Platinum cards, which focus on travel, entertainment, and luxury shopping [2]. Partnership with Lululemon - The recent refresh of the American Express Platinum card includes a new cash back benefit with Lululemon, offering cardholders a $75 quarterly credit, totaling $300 annually [4]. - This partnership could potentially generate $900 million in revenue for Lululemon if 3 million Platinum cardholders utilize the benefit each quarter [5]. - Lululemon's U.S. revenue was $6.5 billion over the last year, and the additional revenue from this partnership could help accelerate growth in a stagnant North American market [6]. International Growth - Lululemon has experienced significant growth internationally, with a 24% year-over-year revenue increase in China and a 15% increase in other global markets [8]. - Revenue from outside North America has surged to nearly $3 billion, up from under $1 billion in 2020, indicating strong international demand [8]. Future Growth Potential - The combination of the Platinum card refresh, new product innovations, and ongoing international expansion is expected to drive Lululemon's consolidated revenue growth to accelerate by 7% over the next year [9]. - Despite recent struggles in North America, Lululemon's stock may be undervalued, trading at a price-to-earnings ratio of 11.7, significantly lower than the S&P 500 average [12]. Investment Outlook - The anticipated growth from the Platinum card partnership and international expansion positions Lululemon for a potential turnaround, making the stock an attractive option for investors following its recent decline [13].