Core Insights - Numerator has released early results from Amazon's Prime Big Deal Days 2025, highlighting consumer spending and shopping behavior during the event [1] Purchase Data Findings - The average spend per order during Prime Big Deal Days 2025 was $45.42, with 44% of orders under $20 and 90% under $100 [4] - The average household expenditure was approximately $104.69, with 14% of households spending over $200 [4] - Over half (53%) of households made 2 or more orders, while 10% placed 5 or more orders [4] - The top-selling items included Dawn Platinum Powerwash, Premier Protein Shakes, and Lysol Disinfecting Wipes, with three of the top five items also being bestsellers during July's Prime Day [4] Buyer Survey Findings - 90% of shoppers were aware of the event prior to shopping, and 83% indicated that the sales event was a primary reason for shopping on Amazon [4] - 58% of shoppers expressed high satisfaction with the deals, while 14% felt the deals were better than those offered during July's Prime Day [4] - 45% of shoppers purchased items they had been waiting to buy on sale, and 35% shopped for items included in general deals [4] - Economic factors influenced purchasing decisions, with 48% of shoppers indicating tariffs impacted their choices and 29% being more cautious due to the economic climate [4] Competitive Shopping Behavior - More than half (56%) of shoppers compared prices with other retailers, with 68% comparing with Walmart and 43% with Target [4] - 36% of shoppers participated in Walmart Holiday Deals, and 27% shopped during Target Circle Week [4] - A significant portion of shoppers (61%) plans to shop on Black Friday and 58% on Cyber Monday [4] Holiday Shopping Insights - 23% of shoppers purchased holiday gifts during the sale, with a third completing at least half of their holiday gift shopping [4] - 84% of shoppers indicated they would "definitely" or "probably" shop on Amazon for holiday items in the next three months [4] Category Insights - The most reported categories purchased included Apparel & Shoes (26%), Household Essentials (26%), and Beauty & Cosmetics (22%) [5] - The data was based on 65,787 orders from 28,543 unique households, with a survey conducted among 5,120 verified buyers [5]