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GoPro and Freeride World Tour Partner to Deliver New YouTube Series
Prnewswire· 2026-02-10 14:05
Core Insights - GoPro and the Freeride World Tour (FWT) have launched a new mini-series titled "Off the Record," providing fans with behind-the-scenes access to the 2026 Freeride World Tour season [1] Company Overview - GoPro has been the official camera partner of the Freeride World Tour for over a decade, enhancing the experience of freeride skiing for fans globally [1] - The new series is hosted exclusively on the GoPro Snow YouTube channel, with episodes released weekly following each FWT stop [1] Series Details - "Off the Record" features athletes' perspectives, showcasing their preparation, pressure, and emotional support during competitions [1] - The series highlights the human side of freeride skiing, capturing moments that typically remain off-camera, such as travel and training dynamics [1] Featured Athletes - The series includes prominent athletes like Max Hitzig, Marcus Goguen, and Justine Dufour-Lapointe, each representing their respective countries and showcasing their unique styles and achievements in freeride skiing [1] Marketing and Engagement - GoPro aims to deepen fan engagement by providing immersive content that connects viewers with the athletes and the sport [1] - The series is part of GoPro's broader strategy to leverage digital platforms for marketing and brand visibility [1]