Core Insights - Maestra reported a significant expansion in its US customer base, growing 144% year-over-year in 2025, primarily driven by sectors such as apparel, sports, furniture, and home goods [1] - The company increased its workforce by 61% year-over-year to enhance innovation, customer support, and accelerate project launches [1] Customer Results - Maestra introduced new product features in 2025, including a native loyalty app for Shopify, checkout and post-checkout widgets, and improved integrations [2] - The company launched AI tools and added support for RCS and WhatsApp, along with enhancements like a URL shortener and improved user experience for SMS/email campaigns [3] Compliance and Community Engagement - In 2025, Maestra achieved SOC 2 Type II certification and added HIPAA compliance, enhancing its enterprise readiness [3] - The company actively participated in the DTC ecosystem through various conferences and trade shows, including Shoptalk and eTail [4] In-House Events - Maestra successfully hosted its first online event, DTC Coffee Hour, featuring discussions with industry leaders [5] Company Overview - Maestra is an all-in-one ecommerce personalization platform that helps direct-to-consumer brands increase conversions by over 15% through site, product, and price personalization [6] - The platform is utilized by notable brands such as Quiksilver, JBL, and L'Oréal, setting a new standard in DTC marketing technology [7] Customer Success Stories - Urban Armor Gear reduced marketing costs by 64% by consolidating its marketing stack with Maestra [7] - Sena achieved 2.2 times revenue growth after switching to Maestra [7] - Selkirk improved Meta Ads return on ad spend by 2.6 times using Maestra's dynamic product cards [7] - JOLYN experienced a 17% total revenue growth through marketing transformation with Maestra [7] - Enlightened Equipment reported a 52.5% increase in total revenue after replacing Klaviyo with Maestra [7] - Coolibar unlocked 33.6% more campaign effectiveness after switching to Maestra [7]