Core Insights - The trading card market, particularly for sports and Pokémon cards, is experiencing a surge in demand, prompting retailers to expand their offerings in this category [2][4][5]. Retailer Strategies - Dick's Sporting Goods has launched Collectors Club Houses in 20 locations, with plans for further expansion, to cater to the growing interest in trading cards and memorabilia [2][7]. - Target has diversified its collectibles business, including various trading card categories, and reported a nearly 70% increase in trading card sales during the first half of the year [5]. Consumer Trends - The consumer response to trading cards has surpassed expectations, with many adults purchasing them as investments [3][7]. - The popularity of trading cards has been bolstered by the pandemic, as consumers had more disposable income from stimulus checks and increased time at home [5]. Market Performance - Trading cards, including baseball and Pokémon cards, have outperformed the S&P 500 in recent years, although predicting their future trajectory remains challenging [3][8]. - Analysts suggest that the growth in the collectibles market is driven by adult consumers, as traditional toy markets face demographic challenges [10].