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From Martha Stewart to Dockers: The $50 billion sector banking on your nostalgia for classic American brands
Fortune· 2025-11-30 13:25
A mystery has been roiling longtime wearers of Dockers’ ubiquitous khaki men’s pants: Why are things dropping out of people’s pockets when they sit down?“My change and keys fall out sitting,” posted Robert C. about his Dockers Men’s Classic Fit khakis. “Excellent with major exception of front pocket depth,” wrote Disappointed Loyalist, who posted a one-star review of a pair of pebble-brown Signature Classic Fit trousers. “These are actually 4-star pants,” clarified IWearPants in an online review thread. “Un ...