Core Insights - Jones Soda Co. has launched its new line of hemp-derived THC beverages, Mary Jones ZERO Sugar, aimed at providing a guilt-free option for consumers during the holiday season [1][5][8] - The company has removed all artificial colors from its THC beverages, enhancing their appeal with a clean and clear appearance [2][4] - The global hemp beverages market is projected to grow significantly, from USD 5.7 billion in 2024 to USD 18.2 billion by 2033, positioning Mary Jones to capitalize on this trend [7] Product Details - Mary Jones ZERO offers a balanced and approachable high, designed to be enjoyable without the negative effects typically associated with alcohol [3][4] - The new product line is available in both classic and ZERO Sugar options, packaged in 12oz cans, and is crafted to maintain the brand's signature bold flavors and vibrant carbonation [4][5] - The beverages are marketed as perfect for social situations, providing a fun alternative to traditional alcoholic drinks during holiday gatherings [5][6] Marketing and Distribution - Jones Soda is rolling out 800 branded coolers nationwide, along with engaging point-of-sale materials to enhance visibility in retail locations [6] - The company plans to support the launch with in-store tastings and holiday-themed marketing campaigns, aiming to create a strong presence in liquor and grocery stores [8] - The cooler program has already shown success in pilot tests, indicating strong consumer interest and potential for increased sales [6]