Core Insights - MasterCraft Boat Company is returning as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, showcasing its premium towboat lineup and engaging in various high-impact activations [1][2] Sponsorship and Activations - The company has been a sponsor for six years and will feature flagship models XStar 23 and XStar 25 during the event [1] - Key activations include a $300,000 hole-in-one prize, a national sweepstakes in collaboration with Travis Mathew, Ogio, and Callaway, and the philanthropic initiative "Surf to Save Lives" supporting St. Jude Children's Research Hospital [1][6] Prize and Promotions - The hole-in-one challenge at Hole 12 offers a fully loaded 2024 MasterCraft X24, valued at over $300,000 [3] - The X24 features advanced technology and luxury amenities, emphasizing its performance and design [4] Philanthropic Initiatives - "Surf to Save Lives" will track minutes logged by celebrities and athletes riding behind MasterCraft boats, contributing to a $75,000 donation commitment [6] - Childhood cancer survivor and MasterCraft athlete Alexa Score will lead demonstrations and support fundraising efforts [7] Product Display and Partnerships - MasterCraft will display the XStar 23 and XStar 25 at Hole 17, alongside a Chevrolet Silverado, highlighting the partnership with General Motors [8][9] - The XStar models include innovative features such as the Z100 tower and MAAX Audio for enhanced performance [9] Post-Event Activities - Following the ACC, MasterCraft will host two on-water activations in Tahoe, allowing attendees to experience the latest boat lineup [10][13] Company Background - MasterCraft Boat Holdings, Inc. is a leading innovator in premium recreational powerboats, with a history of industry-leading innovation since its founding in 1968 [11][12]