Masters of the Universe publishing program
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Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film's Global Theatrical Release
Businesswire· 2026-02-19 18:00
Core Viewpoint - Mattel, Inc. is launching a comprehensive Masters of the Universe publishing program through 2026, aiming to expand the franchise to new and diverse audiences globally [1] Group 1: Company Initiatives - The publishing program will be executed via Mattel Press, the company's own publishing platform, along with various partners [1] - This initiative is part of a broader strategic plan to enhance the franchise's reach across multiple sectors, including toys, film, digital experiences, and consumer products [1]