Core Insights - Chomps is expanding its production capacity by building a new 160,000-square-foot facility in Beatrice, Nebraska, to meet the growing consumer demand for meat sticks [1][3] - The company has experienced significant growth, achieving 161% year-over-year sales growth, and is projected to generate close to $1 billion in sales this year, up from $50 million in 2019 [4][6] Production Capacity and Demand - The new facility will increase Chomps' annual production capacity by 15%, allowing for the production of up to 150 million meat sticks per year [1][3] - Despite producing 2 million meat sticks daily, Chomps has only been able to fulfill 85% of its orders, which has now improved to 95% [2] Strategic Importance - The new plant is seen as a strategic move to support sustained growth and future innovation, creating approximately 150 jobs [3][5] - The facility will enable Chomps to accelerate innovation, expand into new channels, and improve service levels for retail partners and direct-to-consumer shoppers [5] Market Trends - The meat stick market is experiencing a surge in sales, with dried meat snacks (excluding jerky) rising 10.7% to $3.3 billion in 2024 compared to the previous year [6] - Since 2020, the category has added nearly $1.2 billion in sales, indicating strong consumer demand for protein-rich and convenient snack options [6]